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What's new?
Mi9 adds Skype to mobile advertising
Press release
| 26/03/2013
Mi9, the rebranded trade division of MSN New Zealand, is extending its mobile reach with the launch
Mi9 behaviour targeting sights up mobile users
Press release
| 26/03/2013
Mi9, the rebranded trade division of MSN New Zealand, has added mobile users to its fast expanding
MSN numbers update. And what’s with Mi9?
Press release
| 28/08/2012
Just as New Zealand advertisers are spending more online (with Q2 spend hitting $91 million – up
Nielsen Online Ratings good news for local industry
Press release
| 23/08/2012
The launch of Nielsen Online Ratings – a new online ratings system based on a people metric
Effective ad units - countering the curse of familiarity
Our view
| 27/03/2013
Aesop's fable of The Fox and the Lion is a lesson about the curse of familiarity. Fox
Category retargeting and custom built categories: MMN sharpens behaviour targeting
Our view
| 27/11/2012
Targeting consumers according to their online behaviour is all about putting the right message in front of
View from the top
Our view
| 27/11/2012
The same but different. Job promotions are like that – the faces around you remain familiar and,
Why advertisers must go where data is
Our view
| 28/08/2012
A good barista rewards customer loyalty with recognition. Getting handed your coffee without having to ask for
Skype
Skype offers a unique online environment, where people spend time chatting with their closest connection
In focus
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